craft of digital storytelling


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BMW Films | 2005

BMW Films
BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.
Please note that The Hire Films series is no longer available for download or purchase.

The Hire Comic Series
BMW Films has partnered with Dark Horse Comics to present The Hire comic series, six action-packed issues that pick up with our enigmatic hero where the films left off. For this one-of-a-kind project, Dark Horse has lined up some of the comic world's top creative teams. Each issue of The Hire will showcase the talent of one creator or creative team, giving each compelling story a unique look and feel.

THe Hire Films Press Release

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